Superkicks launched back in 2005. It was developed for the supermarket-franchise ‘Super de Boer’. The target audience were kids from six to twelve years old who could then collect 150 lenticular cards with a 3D image. The cards contained soccer moves that could be animated by moving the card. Some special cards had a code on the back that could be used to unlock cool features in the exclusively designed software on a CD-rom, that was available for free at the supermarket.
In total approximately 650.000 CD-roms and 16.000.000 scratch cards were distributed.